1960

  

Feltrinelli sought an ever more direct contact with the public.Two bookstalls, exclusively for books, were opened in Milan. (Above left): The bookstall in Porta Ticinese. It was a premature move, too far ahead of the times and with no follow-up. Instead, a newsstand was set up inside the Feltrinelli bookshop in Via Manzoni, Milan. The director of the bookshop for many years was Aurelio Casati. (Above right) Mario Spagnol, who worked in the Publishing House from 1957 to 1967 (from 1964 he was sole editor of the "Universale Economica"). (Below right) Valerio Riva, the foreign fiction editor; (left) the Publisher with Gian Piero Brega, member of Feltrinelli's editorial staff since its foundation and never-to-be-forgotten editorial director from 1968 to 1981.




(Left) Ludovico Geymonat, philosopher of science. He also acted as consultant and was one of Feltrinelli's authors.One of the titles that aroused great interest at this time was a play by Giovanni Testori, L'Arialda ; this was partly due to the controversial production staged in Milan by Luchino Visconti.


  




This year saw the publication of one hundred and seven volumes together with the inauguration of several new series, including "I Narratori di Feltrinelli" (a continuation of "Narrativa"),"Filosofia della scienza", edited by Ludovico Geymonat, and "Il mondo della figura". The Irish author Brendan Behan figured among the new authors, as did the American Jack Kerouac (left). La Nuvola nera by the astronomer Fred Hoyle, "realistic" science fiction writer, was published the same year. The previous year Feltrinelli had translated his Il segreto dei cervelli di Caragh.

Paris, 14th November 1959. An important series dedicated to the History of Art, "Il mondo della figura" is initiated. It is edited by André Malraux and Georges Salles and published as a co-edition by six publishers: Thames and Hudson, London; Golden Press, New York; Beck, Munich;Feltrinelli, Milan;Gallimard, Paris; Aguilar, Madrid. (above, left to right) Salles, Neurath from Thames and Hudson, Claude Gallimard, the English critic Sir Herbert Read and Giangiacomo Feltrinelli. The first two volumes in the series were published in 1960.