1983

The need to cut production called for a restructuring of the various series. Salvatore Gregorietti and Bob Noorda were entrusted with the relevant graphic project. Alongside "Narratori" there was now "L'Avventura"and "Impronte". "Tempo ritrovato" was dedicated to biography; "Campi del sapere" to human and social sciences. Non-fiction now had its place in "Saggi" and "Idee", while "Presenze" was for topical themes. Here, and in the next few pages, there are some examples of the new graphic design-a particular feature of which is the logo (top, left). Stefano Benni published the first of his narrative successes, Terra! Gianni Vattimo and Pier Aldo Rovatti edited Il pensiero debole, a title that was to become part of contemporary lexis.



A narrative La casa degli spiriti by Isabel Allende (left) repeated her previous editorial successes. The Latin American writer's future novels were also to meet great approbation.

A series of titles indicate continuity in the trends of the Publishing House despite innovations both in the choice of themes and authors. (In the picture, from left to right): Judith Thurman (Isak Dinesen. La vita di Karen Blixen), Umberto Galimberti (Il corpo.Antropologia, psicoanalisi, fenomenologia), Woody Allen (Provaci ancora,Sam), Ryszard Kapuscinski (Il Negus.Splendori e miserie di un autocrate). Among the non-fiction authors this year figured: Arnold Gehlen (L'uomo, la sua natura e il suo posto nel mondo, a classic in the field of philosophic anthropology) and Bruno Bettelheim (Freud e l'anima dell'uomo). Active agents on the sales network: Gianni Quaranta, Lorenzo Del Gaudio e Mario Peddio.